finance a semi truck

How to Finance a Semi-Truck?

Almost in every developed country, trucking is considered the most convenient medium for transporting a bulk amount of products. Among the types of trucks, semi-truck is quite popular for a long journey. However, the semi-truck investment may create a burden for small business owners or a truck driver, and when you have a bad credit score. But don’t worry. There’re …

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Impact of Ethical Advertising on Basic Needs

Impact of Ethical Advertising on Basic Needs

Advertisement has always been a primary tool to market different products of different companies. It has strong influence on the buying behavior of consumers. With many types of benefits, it also brought significant negative changes in the society. This study has tested the impact of ethical advertising on consumer behavior. Impact of Ethical Advertising on Basic Needs Foods and Drink …

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Improve Profitability

30 Ways to Improve Profitability in Small Business

A business organization that produces and provides goods or services considers profit as the most important variable to measure its performance. The making and improvement of the profit are the primary goals of all type of business organization (other than non-profit organizations). The posts will elaborate 30 viable  ways of improving profitability in small and medium sized businesses. We will …

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Samsung Smart Phone

Advertising Strategy of Samsung

New product development, emotive storytelling, celebrity endorsements, multichannel promotion, brand consistency, and customer immersion form Samsung’s marketing approach. Innovative features help Samsung stand out and attract customers. Anecdotes in its commercials resonate with consumers. Celebrity endorsements increase sales and visibility. Samsung promotes its products online and offline to increase sales. Brand consistency across all marketing materials boosts your company’s reputation …

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7 Functions of Management

To understand the management functions, we must first examine what management is about. Management is a dynamic process in an organization. It consists of various elements & activities. These activities are different from the operative functions of other departments. It includes responsibilities to achieve and fulfil organizational purposes with the help of effective planning and regulation. Another purpose of management …

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Competitive Advantages of Samsung

Competitive Advantages of Samsung

Samsung has emerged as a global technology industry leader and is now ranked as a top ten global brand, thanks to the advancement of its electronics industry. Samsung Electronics Co Ltd (Samsung) is a Samsung Group subsidiary that manufactures consumer electronics, information technology, mobile communications, and device solutions. Vertical supply chain integration and increased production volume have been central to …

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Mazda Car

SWOT Analysis of Mazda

The Mazda Motor Corporation’s SWOT will elaborate the Strength & Weakness of, and the Opportunities and Threats for Mazda Motors Corporation. Mazda Motors, commonly known as Mazda, is a Japanese automotive company based in Fuchū, Aki District, Hiroshima, Prefecture, Japan. It was founded by a Japanese industrialist named Jujiro Matsuda. Mazda became the fifteenth largest automotive company in the whole world …

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Advantages and Disadvantages of Foreign Direct Investment

Advantages and Disadvantages of Foreign Direct Investment

Foreign Direct Investment is an investment which is made by a company or an individual in one country in business interests in another country, in the form of either establishing business operations or acquiring business assets in other countries, such as controlling ownership & interests in a foreign company. There are different forms of foreign direct investment which are depending …

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