How To Write the Best Sales Email?

You know the feeling. You’ve been working on a sales email for hours, alternating between staring at a blank screen and typing out sentences that you eventually scrap. You’re about to give up when you suddenly remember that you promised yourself you wouldn’t quit until you’d written the best sales email ever.

Don’t worry, we’ve all been there. Writing great sales emails can be tough, but it’s definitely not impossible. With a little bit of effort and these handy tips, you’ll be cranking out top-notch sales emails in no time!

What Are Sales Emails?

Sales emails are like salespeople in written form – they turn prospects into paying customers.

These emails serve as a platform to pitch your product, tell a story that resonates with the reader, encourage them to click through and convert, and ultimately drive sales.

It’s an essential piece of the sales process, so you must take advantage of this opportunity to get the most out of sales emails.

Write the Best Sales Email

Sales emails are an integral part of prospecting and customer relationship management. As such, it’s important to remember that the goal of a sales email is to engage potential customers and encourage them to buy.

To accomplish this goal, you need to make sure your email sequences are compelling, convincing, and relevant. Nevertheless, we’ll get to our top tips later.

The Different Types of Sales Emails

Writing a sales email can be daunting, especially when you know there are several different types.

To make it easier, think of the emails as guests at one fancy dinner party.

During a party, you have several steps to take before you can work your way to the main course.

And a sales email is no different! Let’s go through each type step by step.

The Cold Email

Even though an introductory email is the first one you usually start by sending – as per its namesake- it’s generally different from a cold email, but we’ll get into the former later.

In fact, you’d be surprised to find out that a cold email is more of an invitation than an introduction.

Through this kind of message, you’ll be able to invite a potential customer to your product or service.

The goal of this email is to earn trust and get the reader interested in what you have to offer.

The Introductory Email

There’s the introduction email, like your most charismatic friend that greets everyone with a warm welcome, to keep the dinner party analogy going. 

To write the best sales email, it’s important to grab the reader’s attention, share a compelling story, and set the tone for your entire campaign.

For this, you’ll need to write a subject line that stands out and provide interesting facts about your product or how it can benefit the customer.

It can be something like, “Unlock the Secrets of (Your Product)!” or “Introducing (Your Product) – A Revolutionary Way To Do X!”

The Follow-up Email

This is where you remind the customer of their interest in your product and express why it is a great fit for them.

The follow-up emails might be like an old pal who always has a piece of advice to give in order to help seal the deal.

Think of it as a continuation of your introduction email, but with more details.

This time, you can include customer reviews and success stories, case studies, testimonials, or even discounts in order to entice the reader to take the next step.

The Closing Email

The closing email is like your parental figure, firmly but gently giving directions on what their next step should be. 

This email should contain a call to action with clear instructions on how the customer can purchase your product.

Of course, don’t forget to include any links they may need to take the next step. 

If you’re feeling creative, you can even add a countdown timer to add an element of urgency and create FOMO.

The Thank-you Email

It’s also important that you thank them for their time and express that you’d be delighted if they decide to purchase.

The thank-you email – like the gracious host of the party, it’s polite to thank guests for attending. 

This email should focus on the customer’s experience, thank them for their interest and let them know how grateful you are for their time.

You can also include a link to your blog or website, as a way of staying connected.

Referral Emails

And finally, we have referral emails: those friends-of-friends who have a little intel about potential customers or partnerships well worth exploring. 

This kind of email should focus on convincing the reader to refer your product or services to someone else.

You can include a referral link with incentives that will encourage customers to share it with others.

Regardless of whether we’re talking about a Growth Marketer, a Copywriter, or an Account Manager, sales emails should have that special something that keeps us coming back for more from happy hour until dawn lights up the sky.

That said, let’s go over how to actually improve your sales email strategy.

How to Optimize your Sales Email Strategy?

Now that you understand the different types of sales emails, here are a few tips on how to make them better.

Define your Goals

Before writing your emails, it’s important to define what you want to achieve with them.

Whatever your goal is, take the time to think about it and use that goal as a foundation for your email strategy.

This is because having clear and concise objectives helps to ensure that the emails you send are relevant, on-point, and have an impact.

Are you trying to generate more leads? Then include a form or link in your emails.

Want to increase sales? Make sure the emails contain a clear call to action and information about how to purchase your product.

What about creating brand awareness? Then add a link to your socials, your website blog, or wherever you show off your brand personality and values.

You get the gist, it’s all about setting expectations and delivering on them.

Analyze your Data to Write the Best Sales Email

The best way to improve your sales emails is to analyze the data that’s available to you.

This includes tracking open rates, click-throughs, conversions and other metrics that help give you valuable insights into what works and what doesn’t. 

Once you have a better understanding of what resonates with your target audience, tweak and adjust your emails to ensure that they are the most effective they could be.

Create and/or Optimize your Sales Email Process

From creating templates, to setting up automation and scheduling when emails are sent out, sales email processes are your best friend.

It’s important to establish a system that allows you to quickly create new emails and get them out the door as soon as possible.

By regularly reviewing and optimizing this process you can save time, reduce stress, and maximize the impact of your emails.

For instance, start by laying out your available resources, create a schedule for sending emails, and then analyze the results. 

By having this process you can ensure that your emails reach their intended target at the right time.

Pay Attention to your Email Copywriting

When it comes to sales emails, copywriting is king.

It’s how you capture the attention of your prospects and turn them into customers.

That’s why good copywriting can make or break your email campaigns.

To write the best sales email, make sure to focus on creating compelling subject lines, use language that resonates with your target audience, and sprinkle in a few calls to action.

Personalizing emails is a great way to make them stand out from the crowd and show the recipient that you are taking their needs into account.

Customize your emails with details such as the customer’s name, job title, company name, etc.

This is a great way to make your emails look more professional and humanize them, rather than sending generic templates that come across as impersonal and cold.

Honestly, by now, this is a must, whether you’re in the B2C or B2B sector. People receive tons of emails daily, they will smell a generic template from miles away.

Get a Sales Tool!

Last but not least, consider getting a sales tool for your email campaigns.

There are plenty of options available, from the most basic to the most complex ones.

These tools can be used to automate emails and track their performance, personalize emails at scale, or even generate new leads with automated prospecting sequences.

A sales tool can help you streamline your email process that we mentioned earlier -you do have one, right?- and also give you valuable insights about your campaigns.

Plus, it can save time and energy that can be used to focus on other areas of your business.

So, if you haven’t tried a sales tool yet, now may be the perfect time to do so!

That’s it for our top pieces of advice on how to improve your emailing strategy in your sales. By using these tips, you will be well on your way to creating effective emails that will help you reach new customers and increase sales. Good luck!